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Donlon Agency is:

We connect you to:

Print

Donor appeals, newsletters, and acquisition campaigns remain the core of direct response programs. We guide the process from creative development through print production to results analysis, all while linking your program to an integrated multi-channel approach.

Digital

Digital should be a foundational part of your direct response efforts. We develop emails, website promotions, and other digital media to increase campaign revenue. Depending on your goals, we may develop more complex efforts like web design, marketing automation, and content marketing.

Consulting

Marketing without a sound strategy can be dangerous. Whether you need to refine your brand or develop an annual plan, we can help you ask the critical questions and come up with the right answers for your organization.

Media

Media is dispersed today. Gone are the days of a single channel. We'll help you make sense of it all and execute a coherent strategy that achieves your goal. You can achieve strong results by integrating your list buying, digital media, and out-of-home efforts with the rest of your program.

A Brave New

A Brave New is our exclusive digital media partner. They are a boutique digital agency specializing in strategy, marketing, technology and content. They use their digital expertise to create dynamic web experiences and acquire donors online.

Analytical Ones

Data is key to increasing revenue, acquiring more donors, lowering net cost to acquire, and driving retention. As our exclusive analytics partner, Analytical Ones provides comprehensive data analysis and strategic insights.

James Read

James Read understands effective design and content. As a creative director, he's raised billions of dollars for nonprofits. James serves as a strategic consultant, ensuring that every campaign we develop will achieve its goals.

About Donlon Agency

Donlon Agency is a full-service marketing agency for healthcare nonprofits and small businesses. We specialize in multi-channel strategy and execution. With decades of combined experience, our team can help you take your marketing or direct response program to the next level. We are a connecting agency. That means you'll have the opportunity to work with the core Donlon Agency team as well as our network of top experts in digital, analytics, and creative strategy.

Leadership Team

Kra Tassoni
Melanie Higgins
Ashley Butler
Michelle Reeves

Kra Tassoni - CEO & Strategic Advisor

Kra is on a mission. She wants to disrupt the healthcare nonprofit industry dominated by slow-moving big agencies. What does that mean for your healthcare nonprofit? She's created Donlon Agency to be quick on its feet and willing to ask the right questions. She'll help you think big and prepare your direct response program for a dynamic and multi-channel future.

Kra previously led multi-channel strategy at Grizzard Communications Group and has experience driving year-over-year revenue growth with healthcare nonprofits.

Client Experience Includes:
Stanford Cancer Institute, Fred Hutch, Smile Train, Microsoft, Huntsman Cancer Foundation, Muscular Dystrophy Association (MDA), Roswell Park Cancer Institute, Children's Hospital of Pittsburgh Foundation, and other NCI-designated Cancer Centers.

Leadership Team

Kra Tassoni
Melanie Higgins
Ashley Butler
Michelle Reeves

Melanie Higgins - COO & Client Success Manager

Client care is in Melanie's DNA. At Donlon Agency, she guides our operations, keeping things moving quickly and efficiently. Once your strategy is set, Melanie manages the team to make sure that it's executed effectively. She's fastidious about details. As a result, your campaigns are guaranteed to get out the door without a hitch.

Melanie has over 15 years of experience guiding brand and campaign marketing efforts. She previously served as an Account Executive at Grizzard Communications Group.

Client Experience Includes:
Muscular Dystrophy Association (MDA), Fred Hutch, Stanford Cancer Institute, Roswell Park Cancer Institute, Rutgers Cancer Institute of New Jersey, Georgetown Comprehensive Cancer Center, and other NCI-designated Cancer Centers.

Leadership Team

Kra Tassoni
Melanie Higgins
Ashley Butler
Michelle Reeves

Ashley Butler - Creative Director

The best direct response creative showcases an organization's brand and drives results. Ashley understands how to create designs that do just that. Whether she's executing a design herself, or directing a creative team, you can trust that campaign creative includes the right combination of proven direct response techniques and the emotional impact needed to drive results.

Ashley has 10 years of direct response creative experience developing winning campaigns for Grizzard Communications Group.

Client Experience Includes:
Fred Hutch, Roswell Park Cancer Institute, Moffitt Cancer Center, other NCI-designated Cancer Centers, Prostate Cancer Foundation, National Parkinson Foundation, and The ALS Association.

Leadership Team

Kra Tassoni
Melanie Higgins
Ashley Butler
Michelle Reeves

Michelle Reeves - Production and Procurement Manager

The best strategy and creative will be unsuccessful without an effective print production process. Michelle's significant experience negotiating the best prices and managing the print production process will ensure that your direct mail pieces drop on time and within budget.

Michelle has over 28 years of experience in the print production world and more than two decades of experience in account management.

Our Clients Save Lives. Literally.

We're proud to partner with healthcare nonprofits who save lives every day. We're passionate about their efforts to fight cancer, discover a cure, and support survivors. Their missions, connected with our integrated marketing know-how, allow them to make a powerful impact in our community and around the world.

Get in touch!

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